Senior ManagementMarc G. GuildDirector
During his more than two decades at Interep, Marc Guild has played a major role in building the company into the largest radio-only national advertising sales organization through his focus on making radio work to meet the marketing needs of advertisers. Mr. Guild joined Interep’s McGavren Guild Radio in 1975 as a research executive and was promoted to Manager/Research and Operations five years later. In 1981, he was named Manager/Marketing and Research for Interep’s unwired network division. He later held the positions of Vice President/Research and Operations and Executive Vice President/General Manager of The Interep Network Division before being named its President in 1987. Mr. Guild was named to his current post in 1990. As President, Marketing Division, Mr. Guild played a major role in overseeing Interep’s numerous sales and marketing programs; the Interep Radio University, the industry’s largest training program; and the company’s Regional Executives. In addition, he is extensively involved with the company’s research and technology divisions. Mr. Guild’s accomplishments have been many. He was instrumental in developing the Regional Executive concept, which plays a vital role in improving operating efficiency and quality of service for Interep’s client stations, advertisers and their agencies. Under the Regional Executive program, Interep managers work across rep company lines to better serve the needs of advertisers and agencies on a city-by-city or regional basis. The strong relationship formed between these executives and key advertisers and agencies in turn has generated more revenue for all Interep client stations. Mr. Guild’s various marketing-oriented programs in support of Radio 2000, Interep’s new business initiative, have helped the effort generate more than $600 million in new revenue for the radio industry.
In addition to speaking at numerous national and international conferences, Mr. Guild is an active member of the Young Presidents Organization, International Radio & Television Society and the Museum of Television and Radio. He attended the Wharton School and Harvard University Graduate School business programs and the Bell Leadership program. Mr. Guild resides in Bronxville, New York and has four children.
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Printed from:
http://www.interep.com/about/corporate/management/marc-g-guild/ Printed on:
July 3rd, 2008 Copyright ©2001-2008 Interep National Radio Sales, Inc.
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