Detailed Profile

Interep is an advertising and marketing company that is the pre-eminent leader in the radio industry. We are the largest independent national spot radio representative, or "rep" firm in the United States. We provide innovative marketing solutions that help national and regional advertisers achieve their business goals with integrated media campaigns utilizing radio, the Internet, television, and other media.

Representing Radio

Through its seven radio representation firms, Interep represents over 1,500 stations, including many of the nation's most prestigious broadcast groups. These include ABC/Disney, Entercom, CBS Radio, Lincoln Financial Media, and Spanish Broadcasting System.

Solid Internet Presence

Interep is also the parent company of Interep Interactive, the company's internet representation and web publishing division specializing in the sales and marketing of on-line advertising. Interep Interactive includes Interactive Video Network, Gamma Ray Media, and Winstar Interactive. Interep Interactive has built a solid reputation in the on-line advertising arena through its representation of premium quality content websites.

Developing Sales Promotions

In addition, Interep owns Morrison and Abraham, a sales consulting firm that works with media clients to develop effective sales promotions. Through the services of Morrison and Abraham, Interep offers national advertisers a seamless marketing, advertising, and promotional link to achieve local marketing goals.

Complete Marketing Support

We offer a variety of marketing support services to advertisers and advertising agencies, including: consumer and media research; sales and management training; promotional programs; and unwired radio "networks," which allow customers to create customized, multi-market radio buys with a single phone call. In addition, our client stations benefit from the Interep Marketing Group, which is devoted to bringing new advertisers into radio through integrated marketing campaigns.

With A National Presence

Interep has 17 offices spanning the nation's major cities and advertising centers. This includes offices in select corporate hubs of Miami, San Francisco, and Boston. Through its network of offices, Interep has built relationships with key regional marketing decision-makers that expand the revenue base for its client stations.

Related Links

Past Logos of Interep

Historical logos from McGavren Guild Radio, Interep's predecessor, and Interep's original identity.