Press Release

February 20, 2007 - New York, NY

National Advertisers' Demand for Short Form Radio Spots Continues to Grow

Interep's Number of :30-second Radio Units Sold Increased Over 1,000% in Past Two Years

Interep (IREP.PK) announced today that the increase in short form radio spots (spots shorter than the standard :60 radio commercials) is reaching new heights, as a growing number of advertisers are requesting :30, :15, and :10-second announcements as part of their spot radio campaign.

From 2004 to 2006, Interep saw the following increases in the percentage of short form radio commercial units sold:

  • :10/:15-second spots, up 400%
  • :30-second spots, up 1000%
  • Total short form spots, up 680%

Interep said that despite this steep increase, short form spots still comprise only about 10% of its total billing, with :30s representing about 7%. This compares to a recent report by BMO Capital Markets stating that 30-second spots comprised 19.9% of total radio commercial time in January 2007.

Kirk Combs, General Manager, Interep's D&R Radio, said, “Clearly, we are going to see more and more business availed in 2007 requesting shorter form commercials. The Interep numbers, as well as supporting industry data, speak for themselves.” He continued, “We respect our clients' need to manage their inventory in accordance with their overall programming objectives, and we want to make them aware of this growing trend to assure that we collectively can aggressively compete for the swell of new radio dollars going to short form advertising.

About Interep

Interep (IREP.PK) is the nation's largest independent advertising sales and marketing company specializing in radio, the Internet, television, and complementary media, with offices in many cities. Interep is the parent company to the following radio representation firms: ABC Radio Sales, D&R Radio, CBS Radio Sales, McGavren Guild Radio and SBS/Interep. Interep is also parent to Azteca America Spot Television Sales, and Interep Interactive, including Winstar Interactive. Divisions benefiting our clients and customers include our unwired network radio division, Interep Net Solutions™; Interep Innovations, our business development division, including the Interep Marketing Group (IMG) and Promotion Marketing; and Morrison and Abraham, a sales consulting firm. For more information, visit the e company's website at http://www.interep.com.

Press Contact

Michelle Skettino
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