April 16, 2007 - New York, NY

Interep's Latest Demo Analysis Shows Consistent Year-to-Year National Radio Spending Patterns

25-54 Demo Retains Lead with 43% of Spot Radio Dollars

Interep (IREP.PK) released its annual analysis of the share of national spot radio advertising dollars by demo for 2006. The percentage of dollars aimed at those aged 25-54 last year was 42.6%, down slightly from the 2005 percentage of 43.2%, but up slightly from 41.4% in 2004.

Since Interep began tracking demo shares in 1995, the percentage of national spot radio dollars allocated to the 25-54 demo has steadily declined from a high of 55.5%, recorded in 1995. However, this decline appears to have stabilized in recent years. Over the past decade, there has also been an increase in the percentage of dollars directed toward both the 18-49 demo and the more mature 35-plus age groups.*

About Interep

Interep (IREP.PK) is the nation's largest independent advertising sales and marketing company specializing in radio, the Internet, television, and complementary media, with offices in many cities. Interep is the parent company to the following radio representation firms: ABC Radio Sales, D&R Radio, CBS Radio Sales, McGavren Guild Radio and SBS/Interep. Interep is also parent to Azteca America Spot Television Sales, and Interep Interactive, including Winstar Interactive. Interep divisions benefiting our clients and customers include our “unwired” Network Division; Interep Innovations, our business development division, including the Interep Marketing Group (IMG) and Promotion Marketing; and Morrison and Abraham, a sales consulting firm. For more information, visit the company's website at http://www.interep.com.