February 08, 2008 - New York, NY

Hispanic Independent Television Sales Signs Representation Agreement with Caracol's WGEN-TV in Miami

Interep’s Hispanic Independent Television Sales (HITS) announced today that it has signed a representation agreement with Caracol TV’s WGEN-TV in Miami.  HITS was formed recently to serve the national ad sales representation needs of independent Hispanic television stations.

Tom Marsillo, President of HITS, said, “WGEN is an emerging player in the Miami market and we look forward to working closely with them to increase their share of national ad revenue.”

Anna Figueora, Vice President Sales for WGEN, said, “We were very impressed with the HITS organization and believe they are the right partner to represent us to national advertisers. We have a lot to offer, and are excited about having HITS spread the word on our behalf.”

HITS helps independent Hispanic stations capitalize on advertisers’ growing interest in reaching that burgeoning ethnic marketplace. HITS is the country’s only independently operated Hispanic television sales representation firm.

WGEN-TV offers Colombian and Brazilian telenovelas, as well as news, reality and other entertainment programming.

About Interep

Interep (IREP.PK) is the nation's largest independent advertising sales and marketing company specializing in radio, the Internet, television and complementary media, with offices in 17 cities. Interep is the parent company to the following radio representation firms: ABC Radio Sales, D&R Radio, CBS Radio Sales, McGavren Guild Radio, and SBS/Interep. Interep is also parent to Azteca America Spot Television Sales, Hispanic Independent Television Sales (HITS), and Interep Interactive, including Winstar Interactive. Divisions benefiting our clients and customers include our unwired network radio division, Interep NetSolutions™, Interep Innovations, our business development division, including the Interep Marketing Group (IMG) and Promotion Marketing; and Morrison and Abraham, a sales consulting firm. For more information, visit the company's website at http://www.interep.com.