June 02, 2008 - New York, NY

Dan Cicero Appointed Suburban Marketing Specialist for McGavren Guild Radio Sales

Dan Cicero has been appointed to the role of Suburban Marketing Specialist for McGavren Guild Radio Sales, an Interep company.  In his role, Cicero will seek to enhance the revenue opportunities for the company's clients in the suburban areas surrounding the New York City metro, which will further the understanding of the diverse makeup in the region amongst advertisers and their agencies.

"The New York suburbs surrounding the city's five boroughs represent an enormous area of potential revenue for advertisers," commented Lisa Sirotka-Sonnenklar, President/McGavren Guild Radio Sales.  "Dan will work in step with agencies and advertisers to maximize their media expenditures in this region, complimenting their New York metro buys.  Our New York metro and suburban station platform provides advertisers the diversity and extensive range that make for an optimum advertising experience.  Dan is the perfect fit to help our company with this endeavor," added Sirotka-Sonnenklar.

Cicero began his Interep career in 2003 as an Account Executive.  In 2005, he transferred to ABC Radio Sales, where he remained until this advancement with McGavren Guild Radio Sales.  His prior media experience includes serving as Media Buyer at Darcy Masius Benton and Bowles; Media Supervisor at Media Edge; and Account Executive at Telerep.

About Interep

Interep is the nation's largest independent advertising sales and marketing company specializing in radio, the Internet, television and complementary media, with offices in 17 cities. Interep is the parent company to the following radio representation firms: CBS Radio Sales, D&R Radio, Local Focus, McGavren Guild Radio, and SBS/Interep. Interep is also parent to Azteca America Spot Television Sales, Hispanic Independent Television Sales (HITS), Hispanic Independent Television Sales Network and Interep Interactive, including Winstar Interactive. Divisions benefiting our clients and customers include our unwired network radio division, Interep NetSolutions™, Interep Integration, our business development division, including Promotion Marketing; and Morrison and Abraham, a sales consulting firm. For more information, visit the company's website at http://www.interep.com.