April 30, 2008 - New York, NY

Cherry Creek Radio Agrees to House all Stations with Interep's Local Focus and McGavren Guild Radio Sales

Interep announced today that Cherry Creek Radio has signed an agreement to move all of their radio station properties under the Interep umbrella between Local Focus and McGavren Guild Radio.    Currently, McGavren Guild radio represents the Cherry Creek stations in 4 markets.  This multi-year agreement expands representation to ten markets between Local Focus and McGavren Guild.

Kay Olin, President, Local Focus, said, “Local Focus is thrilled to have Cherry Creek Radio on board. We are a great match because of our reps’ skills in positioning the value of the mid-to-small markets and their stations’ strengths."

Lisa Sirotka-Sonnenklar, President, McGavren Guild Radio, added, "We are very excited to add even more Cherry Creek Broadcasting markets to our family of stations. McGavren Guild is proud to be the true, national representation firm for the independent broadcast owners across America and we can't wait to get to work immediately for Joe Schwartz and his team.

Joe Schwartz, President & CEO, Cherry Creek Radio, said, “Cherry Creek Radio feels strongly that national sales is an important area of development for small market radio. We recently hired
Debra Winans to lead that effort, and consolidating all of our national sales with Interep’s Local Focus and McGavren Guild is a vital step in growing this part of our business."

About Cherry Creek Radio

Cherry Creek Radio is a small market radio company focused on internal operations and driving revenue. The company is staffed at both the corporate and local market levels with seasoned small market radio professionals who know how to interact with local businesses, and advocate their success in an increasingly competitive retail environment. The company's revenue success comes through continuing marketing education, rather than simply training its sales professionals.

About Interep

Interep (IREP.PK) is the nation's largest independent advertising sales and marketing company specializing in radio, the Internet, television and complementary media, with offices in 17 cities. Interep is the parent company to the following radio representation firms: ABC Radio Sales, D&R Radio, CBS Radio Sales, McGavren Guild Radio, and SBS/Interep. Interep is also parent to Azteca America Spot Television Sales, Hispanic Independent Television Sales (HITS), and Interep Interactive, including Winstar Interactive. Divisions benefiting our clients and customers include our unwired network radio division, Interep NetSolutions™, Interep Innovations, our business development division, including the Interep Marketing Group (IMG) and Promotion Marketing; and Morrison and Abraham, a sales consulting firm. For more information, visit the company's website at http://www.interep.com.

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