May 16, 2008 - New York, NY

Interep’s Hispanic Independent Television Sales Launches HITS Network

Interep’s Hispanic Independent Television Sales (HITS) announced today at a New York event that it has launched the HITS Network, a national platform of the leading Hispanic cable and satellite networks across the country.

Tom Marsillo, President of HITS, told the crowd, “We have the ability to offer advertisers an unequaled opportunity to reach the most influential Hispanic households in the U.S. with a single buy. The networks that comprise the HITS Network are leaders in Spanish-language cable television and are powerful and targeted vehicles to reach that large – and still rapidly growing – market across a broad spectrum of programming genres.”

Tom Marsillo/HITS, Jamie Calandruccio/DirectTV, Estrella Pavez/DirectTV,

Rose-Ann Buccino/DirectTV, Brian McCullough/HITS

More than 150 advertising and station executives attended today’s HITS launch event, a rooftop gathering at the Hudson Terrace held as part of the Hispanic network upfront week.

HITS was created to provide national ad sales representation to independent Hispanic television stations, helping them capitalize on advertisers’ growing interest in reaching that burgeoning ethnic marketplace. HITS is the country’s first independently operated Hispanic television sales representation firm.
 
Marsillo said he expects to add additional cable networks to the HITS Network in the near future.

About Interep

Interep (IREP.PK) is the nation's largest independent advertising sales and marketing company specializing in radio, the Internet, television and complementary media, with offices in 17 cities. Interep is the parent company to the following radio representation firms: CBS Radio Sales, D&R Radio, Local Focus, McGavren Guild Radio, and SBS/Interep. Interep is also parent to Azteca America Spot Television Sales, Hispanic Independent Television Sales (HITS), Hispanic Independent Television Sales Network and Interep Interactive, including Winstar Interactive. Divisions benefiting our clients and customers include our unwired network radio division, Interep NetSolutions™, Interep Integration, our business development division, including Promotion Marketing; and Morrison and Abraham, a sales consulting firm. For more information, visit the company's website at http://www.interep.com.