June 09, 2008 - New York, NY

Horizon Media works with Interep to Create Integrated Radio/Digital Campaign for Jos. A. Bank

Horizon Media has teamed up with Interep’s  D&R Radio, McGavren Guild, CBS Radio Sales and Local Focus rep firms, and Interep Integration to create a major integrated radio/digital campaign for Horizon client Jos. A. Bank, the men’s clothier.

The radio portion of the campaign will encompass more than 50 stations in 25 markets across the country. Beginning this month and continuing through the end of the year, participating stations are running a monthly Jos. A. Bank feature vignette targeted to men. The spots run multiple times each week on the stations.

The radio stations will tie in the digital component of the campaign by inviting listeners to visit the Jos. A. Bank website to click on a special link – created by Interep – on the retailer’s home page. The link will take visitors to a microsite where, by answering three questions about their suit preferences and needs, they can enter a random drawing for a chance to win a trip for two to golf’s prestigious Ryder Cup, to be held in Louisville in September. Visitors to the microsite can opt-in to receive news of special promotions and sales at Jos. A. Bank. The digital element of the campaign will run during the first three weeks of June.

Jerry DeBoer, Senior Vice President Marketing, Jos. A. Bank, said, “We hope this integrated campaign will prove to be a very creative way for us to build sales and brand awareness, and we eagerly await the results.”

Pat Millar, Vice President/Managing Director Local Spot Radio for Horizon Media, commented, “We are delighted to be working closely with Interep on this project, as we are always seeking new ways to help our clients engage with consumers. This campaign will enable Jos. A. Bank to reinforce its brand identity as the expert in men’s apparel.”

Michael Ferranti, Director of Sales for D&R Radio, said, “This campaign is a great example of how we can marshal the reach of our client stations to drive consumers to a marketer’s web site for meaningful interaction.”

Shelia Kirby, President, Strategic Sales Development and head of Interep Integration, said, “The radio business is well on its way toward evolving into one that offers multiple consumer touch points for marketers. Interep Integration was created to develop the right solution for the right advertiser at the right time. This campaign for Horizon and Jos. A. Bank is but one example of the ways we can leverage our radio assets and use our exclusive Extranet site to manage and monitor the implementation and ROI of campaigns for agencies and their clients.”

About Horizon Media

Founded in 1989, Horizon Media, Inc. is the largest U.S. independent media services company. Dedicated to helping clients sell products and build brands through insightful marketing counsel, media-neutral strategic planning and effective negotiation and replacement, Horizon's exceptional holistic approach to brand marketing and development has resulted in estimated billings  of $1.8 billion and established the company as the fastest growing agency in the industry. Headquartered in New York City with a full service office in Los Angeles, Horizon also has offices in Orlando, San Diego and Amsterdam, Netherlands. Horizon is also a founding member of Columbus Media International, a multi-national partnership of independent media agencies. For more information, please visit the company's website at http://www.horizonmedia.com.

About Interep

Interep is the nation's largest independent advertising sales and marketing company specializing in radio, the Internet, television and complementary media, with offices in 17 cities. Interep is the parent company to the following radio representation firms: CBS Radio Sales, D&R Radio, Local Focus, McGavren Guild Radio, and SBS/Interep. Interep is also parent to Azteca America Spot Television Sales, Hispanic Independent Television Sales (HITS), Hispanic Independent Television Sales Network and Interep Interactive, including Winstar Interactive. Divisions benefiting our clients and customers include our unwired network radio division, Interep NetSolutions™, Interep Integration, our business development division, including Promotion Marketing; and Morrison and Abraham, a sales consulting firm. For more information, visit the company's website at http://www.interep.com.